THE JEWEL & THE CONCOURS
It is fitting that when translated into Spanish, La Jolla means “the jewel,” because La Jolla truly is the diamond of the West Coast. La Jolla has become the embodiment of luxury, class and style in San Diego. The chic allure of La Jolla’s avenues has drawn the finest automobiles to this coastal town for the eleventh year at the La Jolla Concours d’Elegance and The La Jolla Motor Car Classic at the Concours.
The La Jolla Concours d’Elegance features various types of fine automobile gems. Past years have showcased horseless carriages, Italian marques, British marques, Woodies, 50’s classics, American sports cars (with a salute to GM on their 100th anniversary), and the automobiles of Carroll Shelby. Spectators from all over the nation come to the breathtaking shores of La Jolla to view their favorite classics. This year, the La Jolla Concours d’Elegance will be Celebrating Coachbuilt Classics of the 30’s and 40’s.
CONCOURS D’ELEGANCE: A Brief History
According to Webster, “Concours” comes from the French, and means “a crowd or confluence of things; also a park promenade.” The term conjures up romantic visions of beautiful women in haute couture in a park-like setting surrounded by sparkling coaches, glistening groomed horses, gorgeous flowers, champagne, fine art and sculpture, and later, by the finest automotive art.
Man, being the perpetual competitor, has generally sought to triumph. Civilized chivalry, combined with grandeur, became the prevailing spirit of the Concours d’Elegance. Originating in the late 17th century, the early Concours was a leisurely social affair where light-hearted competitions among coaches and fashions were rewarded with rosettes, wine and champagne. As coaches and carriages segued into automobiles in the late 19th century, the competitions became more defined. By the mid 1920s, no society season on the French Riviera was complete without a variety of organized Concours events.
As the romance of the Roaring 20s and the refined elegance of the 30s gave way to the perils of world war, we find the demise of the Concours as it gave way to the bare survival of nations. Once the free world was able to right itself and move beyond subsistence, it was the troika of visionaries Jules Huemann, Reverend Paul Woudenberg and Loren Tryon who in 1950 created what was to become the grandfather of all post-war Concours—Pebble Beach.
So, what for centuries had been a European staple has become a true international tradition. It pays homage to its French roots by its very name, and is patterned by the defined structure of judging rules. We wish to acknowledge and thank all of our past and present sponsors who have supported the La Jolla Historical Society in hosting such a first- class event. The La Jolla Concours d’Elegance today gives our competitors and spectators the opportunity to share this time-honored tradition. Enjoy!
–Dr. Cy Conrad, Chief Judge