Become a Sponsor for La Jolla Concours d’Elegance

We make it easy to reach the best prospects for luxury goods and services. Target the crème de la crème up close, in person at the sixteenth annual La Jolla Concours d’Elegance April 22-24, 2022. This event draws the most sophisticated audience from San Diego and surrounding areas, as well as across the nation. Whatever your brand image, marketing and sales needs may be, the La Jolla Concours d’Elegance will tailor a sponsorship to meet and exceed them.

Support this premiere festival in one of the world’s most prestigious communities, build brand recognition and earn goodwill with the community and throughout the region.

The La Jolla Concours d’Elegance offers the following opportunities to promote your company through participation in this charitable event.

Please contact us for 2022 La Jolla Concours d’Elegance Sponsorship Opportunities – Laurel McFarlane at McFarlane Promotions, Inc. 619-233-5008 or

Funded in part by the San Diego Tourism Marketing District Corporation with City of San Diego Tourism Marketing District assessment funds.

Sponsorship Opportunities

Title Sponsorship $125,000 SOLD

Presenting Sponsorship $95,000 SOLD

Saturday Evening VIP Reception $40,000 SOLD

Tour d’Elegance Sponsorship $20,000 SOLD

Friday Night Sponsorship $25,000 SOLD

Sunday Entrant Lounge Sponsorship $20,000

Premier Plus Sponsorship $20,000 SOLD

Premier Sponsorship $15,000

Restorer Sponsorship $15,000

Motor Car Classic Sponsorship $15,000

Drive and Ride Sponsorship $15,000

Awards Sponsorship $15,000

Champagne Garden Sponsorship $10,000

Sunday VIP Reception Sponsorship $10,000 SOLD

Judges Sponsorship $10,000

Main Stage Sponsorship $10,000

Tour d’Elegance Lunch Sponsorship $10,000

Emcee Sponsorship $5,000

Valet Sponsorship $5,000

Motorcycle Class Sponsorship $5,000

Online Ticket Sponsorship $5,000

Technology Sponsorship $5,000

Platinum Sponsorship $3,500

Photography Sponsorship $2,500

Tour d’Elegance Breakfast Sponsorship $2,500

Tour d’Elegance Gift Sponsorship $2,500